We are actually planning on investing a while going through the factors that have influenced market behaviour this year.
Like in many different times throughout history, there's been numerous factors that have contributed to consumer behaviour change this year, factors that effect the way we as people act as consumers. For retailers, exploring how has consumer behaviour changed over the years can be a very good way to guarantee that their upcoming products will be prosperous with their target audiences, allowing them to conveniently understand that they will have the ability to to make profit in the course of the approaching economic year. One of the biggest factors to influence consumer behaviour in recent years has to be social media, the internet platforms that have gained immense popularity among both Gen Z and Millennial audiences in recent times. In the last few years, a short video sharing platform has become an exceedingly prevalent way for retail companies to directly sell their merchandise to their target markets, with certain brands creating exciting promotions and product bundles only available within the platform. As we happen to be in a time when the reach of social media is definitely not anticipated to go down at any time soon, we imagine the fund that partially owns Walgreens Boots will be intrigued to see just how other brands continue steadily to utilize social media shopping in the months ahead.
For brands, recognizing the importance of consumer behaviour has never been so important, as it is a brilliant way for brand names to ensure that they are communicating to their target audience in the most effective way possible. In recent years, many brands have been being attentive to changing consumer behaviour in retail and analyzing the factors that have influenced market behaviour in the last few years. At a moment of time when tales of rising ocean levels and unpredictable weather patterns are coming to be a regular part of current affairs, it is unsurprising that so some consumers are deciding to shop a lot more responsibly as a way of lowering their own carbon footprints. As a result, lots of consumers have come to be much more careful in relation to shopping, choosing to exclusively endorse brand names that have made their ethos on sustainability universally known. Other consumers have made the conscious effort to shop second hand, resulting in numerous retailers updating their product plan of action as a result. With the issue of climate change not set to disappear completely any time soon, we imagine the hedge fund which owns Waterstones and the fund that partially owns Amazon will probably be concerned to witness how sustainability remains a factor that has an effect on market behaviour.
With a new financial year about to start, we think numerous brands will be being attentive to consumer behaviour change examples as a method of ensuring that their product strategy is ultimately fit for purpose. One of most important factors set to effect consumer behaviour in 2024 has to be the fact that consumers really like shopping with retailers that have invested hugely into developing technology like artificial intelligence and VR, something that is not shocking in an interesting time for the new rapidly developing technologies.